privacy policy

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privacy policy

Privacy Policy

This Privacy Policy (“Privacy Policy”) describes what information AMPA Orthodontics Private Limited (“Company/ We, Us/ Our”), may collect from a user (“You”, “Your” or “User”), on or through Our website or mobile app makeO) (the “Site/ Platform”), directly or in relation to Products and Services rendered by Us, including but not limited to consultation and purchase of Clinical dental or skin or beauty services or products and services offered by Company's various registered third-party/ies (third parties shall for the purpose of this Terms, include without limitation, third party dental, skin clinics third-party labs etc.) ("Products and Services") (each a “Service”, and collectively the “Services”) and how We use, process, disclose and try to protect such information. 

This Policy is published pursuant to:

  1. Information Technology Act, 2000;
  2. Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPI Rules”); and
  3. Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002
  4. National Medical Commission (Code of Medical Ethics) Regulations, 2002
  5. Electronic Health Record Standards, 2013 by Ministry of Health and Family Welfare
  6. Digital Personal Data Protection Act, 2023


General Terms

This Policy also describes how the Company manages your Personal Data in compliance with the Indian Laws, including the Digital Personal Data Protection Act, 2023 (hereinafter referred to as “DPDPA”). We encourage you to read this Privacy Policy so that you know and understand the purposes for which we collect, use, process, store and disclose your Personal Data in a restricted manner.

By using the Website and/or App and the Company Services, you agree and confirm to be bound by all the terms of this Privacy Policy and consent to the Company’s collection, use, disclosure, retention and protection of your personal information or medical records as described hereunder. If you do not wish to provide the information the Company requires or do not agree to such terms of the Privacy Policy, do not access or use the Website and/or App or Company Service.

By signing up for or using any services or campaigns offered by the Company or submitting information to or otherwise communicating with the Company, you agree and consent to collecting, using, and disclosing your Personal Data in accordance with the purposes laid down in this Policy. However, please note that separate consent shall be sought again in case the Company is required to process and/or disclose your Personal Data for any purpose(s) over and above those enumerated in this Policy.

This Policy does not supersede or replace any other consents which you may have previously or separately provided to us in respect of your Personal Data and your consent to this Privacy Policy is in addition to any other rights which any of the Companies may have at law to collect, use or disclose the Personal Data.

The Company may change/modify this Privacy Policy from time to time at its sole discretion, and your continued use of the Company Services after it makes any modifications/changes is deemed to accept such change/ modification. You are encouraged to review this Privacy Policy periodically for any changes.


What personal data or information does the Company / Website / App collected from You is covered by this Policy?

The Policy applies to information collected and processed by the Company consisting of following:

  • Personal information is information related to a User, or a combination of pieces of information that could reasonably allow the User to be identified. Personal information may consist of full name, user name, personal contact numbers, residential address, email address, medical history, other information about you and your family member, gender or date of birth, financial information such as bank account or credit card or debit card or other payment instrument details. While information such as date of birth in isolation may not be enough to uniquely identify the visitor, a combination of full name and date of birth may be sufficient to do so.


  • Medical Records means and includes comprehensive documentation of a customer’s oral health history, treatments, and ongoing care which comprises of


  • Customer Information that includes Personal Information as mentioned above and 
    • Clinical Notes including detailed notes from dental examinations, including findings related to oral health, existing conditions, and treatment plans;
    • Diagnostic Records including X-rays, photographs, and other imaging used for diagnosis and treatment planning.
    • Treatment History including records of procedures performed, medications prescribed, and outcomes of treatments;
    • Consent Forms that is customer’s consent for procedures and treatments;
    • Correspondence includes communication with internal team providing Orthodontics and Dermatologic assistance including referrals, and consultations through phone calls, WhatsApp messages, letters, emails, and other electronic messages, or in person.;
    • Billing Information that includes details of services rendered and associated costs;
    • Legal Documentation that includes any legal documents related to the customer’s care or treatment.


  • Cookies and Other Tracking Technologies: 


We utilize “cookies” and other tracking technologies. A “cookie” is a small text file that may be used, for example, to collect information about activity on the Site or the App. Some cookies and other technologies may serve to recall information previously indicated or submitted by a User. Most browsers/mobile settings allow You to control cookies, including whether or not to accept them and how to remove them. You may set most browsers/mobile application to notify You if You receive a cookie, or You may choose to block cookies with Your browser/mobile applications.

Tracking technologies may record information such as internet domain and host names, internet protocol (IP) addresses, browser software and operating system types, stream patterns, and dates and times that Our Site or App is accessed. Our use of cookies and other tracking technologies allows Us to improve Our Site or the App and Your experience.

At all times, you may refuse all cookies on Your browser or the App by changing Your settings to the extent permissible on Your device. However, by doing so, You may not be able to use certain features on the Platform or take full advantage of all the offerings and interest-based advertising. You can remove cookies by following directions provided in Your mobile’s “help” file or the browser.


  • Public Content

The information that you knowingly provide and/or share through the Company Service is intended for public consumption or on public forum, which includes but not limited to, your reviews, tips, check-ins, comments, likes, bookmarks, friends, lists, compliments, and account profile. We may display this information through the Company Service, share it with businesses, and further distribute it to a wider audience through third party sites and services. It is expressly clarified that You will retain ownership and shall solely be responsible for any content that You share or upload on the public platform through the Company Service, including any text, data, information, images, photographs, video or any other information which you may upload, transmit or store through the Company Service. However, We reserve the right to use/reproduce any content uploaded by You on the public platform and You agree to grant royalty free, irrevocably, unconditionally, perpetually and worldwide right to Us to use the content for reasonable business purpose.


  • Communications

When you sign up for an account or use certain features of the Company Service, you consent to receive messages from other users of the Company Service, businesses, and the Company itself. We may also use your information to contact you through about and/or to promote and market our own goods and services that may be of interest to you. With your consent, we may also use your information to contact you through text and voice messages about and/or to promote and market these goods and services.

If you do not wish to receive emails from us, you may elect to opt-out / email us your preference of not receiving any messages / emails on the email address mentioned at the end of this Privacy Policy or by hitting the “unsubscribe” button at the bottom of any of our e-mails. Please note that you cannot opt-out of receiving any Administrative Emails. “Administrative Emails” shall mean and include but not limited to, any change or modification of legal policy, administrative policy, service policy or any other policy as applicable or any activity related to the Company Service, which includes but is not limited to, emails regarding your account, requests or inquiries, and purchases of products and services. The treatment you receive from is not conditioned on your consent to receive promotional and/or marketing communications.

If you exchange messages with others through the Company Service, we may store that information to process and deliver them, to allow you to manage them, and we may further review and disclose them in connection with investigations related to the operation and use of the Company Service. We may not deliver messages that we believe are objectionable, such as spam messages or requests to exchange reviews for compensation. We may also store information that you provide through communications to us, including from phone calls, whatsapp messages, letters, emails and other electronic messages, or in person. If you are a representative of a business listed on the Company Service, we may contact you, including by phone or email, using the contact information you provide us, make publicly available, or that we have on record for your business.



  • Social Media

If you are a user of Facebook, Twitter, Instagram or any other social media sites with public account settings and you comment or review we will be able to pull your reviews of our products from the social media sites and post them on our Website and/or App. This is so that we can share your opinions about our products with the visitors of our Website and/or App. Before being posted on our Website and/or App, your comments will be reviewed by us.

By posting or otherwise making available any content about your makeO experience on a public social media platform, and responding “yes” if we ask for your permission to re-post content on our owned channels, such as Facebook, Pinterest, YouTube, Twitter, Instagram, and others, you represent and warrant that you are eighteen (18) years of age or older and that you agree to the terms and conditions listed on our page on the Website and/or App.


What purposes the Company collects your data for?

  • Personalized Treatment Planning – Data collection from you enables the Company to create customized treatment plans tailored to each of the customer’s/user’s unique needs and conditions that includes analysing teeth alignment and bite patterns, and in skin treatments involve assessing skin type, concerns, and response to services or products
  • Progress Monitoring – Services provided by makeO often require ongoing monitoring to track progress and adjustment of treatment as per needs and requirements thereby ensuring evaluation of changes over a period of time and ensuring treatment effectiveness.
  • Treatment Optimization – By analysing collected data, the Company can optimize treatment protocols and techniques to enhance outcomes.
  • Outcome Predictions – Data analysis helps the Company to predict treatment outcomes based on historical patterns, assisting both customer/user and the Company in setting realistic expectations and goals
  • Research and Development – Aggregate data from makeO services Users contributes to research and development efforts, leading to innovations in treatment method and technologies
  • Customer/User Education – Data Collection supports your education by providing insights into treatment progress and the importance of adherence to treatment protocols thereby helping understand your condition better and actively participate in your care.
  • Remote monitoring and support – In case of remote monitoring through collected data, We can offer support and guidance without frequent in-person visits which includes providing support and process, evaluation and response to requests and inquiries.
  • Regulatory Compliance and Safety – We collects Data to ensure compliance with regulatory standards and safety guidelines introduced and applicable to the Company Services.
  • Marketing Purposes – The data collected is also used and processed for conducting and facilitating customer satisfaction surveys, marketing campaigns, market analysis, contests, or other promotional activities that includes marketing services which are of special interest and its relevance, furnishing marketing communications by post, telephone, text, emails and other digital methods about products and services (such as alerts, promotional materials, newsletter, etc.). The Company also analyses personal data to provide with the relevant marketing offers and information, ensure accuracy of customer contact information and helps in data analytics such as market research, trend analysis, financial analysis, customer segmentation and profiling of customers in order to improve customers experience with the Company and provide better and more personalized content. For eg. if you are a user of Facebook, Twitter, Instagram or any other social media sites with public account settings and you comment or review we will be able to pull your reviews of our products from the social media sites and post them on our Website and/or App. This is so that we can share your opinions about our products with the visitors of our Website and/or App. Before being posted on our Website and/or App, your comments will be reviewed by us. By posting or otherwise making available any content about your makeO experience on a public social media platform, and responding “yes” if we ask for your permission to re-post content on our owned channels, such as Facebook, Pinterest, YouTube, Twitter, Instagram, and others, you represent and warrant that you are eighteen (18) years of age or older and that you agree to the terms and conditions listed on our page on the Website and/or App. 


  • Will the data be shared with any third party?


We do not share your data to any third party. Further unless a specific consent is taken, it can never be shared with the third party.

However, we may be compelled to share your details under following special circumstances such as when we believe in good faith and is required by law. Please note that the same shall considered as “Certain Legitimate Uses” under Section 7 of the DPDPA, 2023.

  • To prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
  • In the interest of public health or public interest.
  • For safeguarding itself from loss or liability such as prevention of corporate espionage, maintenance of confidentiality of trade secrets, intellectual property, classified information, etc.
  • Any kind of medical emergency wherein there is a threat to your life or health.
  • To confirm to legal requirements, or to respond to lawful Court orders, subpoenas, notices, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).
  • Personal information may also be shared with the company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will display a prior notice on our Website.


  • How do we safely store your data and for how long?


We take appropriate security measures to protect your data from being accidentally lost, used or accessed by unauthorized sources. We limit access to your personal data to employees within the organization, medical practitioners, and to those with a legitimate business or industry need.

We will only retain your data for stipulated time of 3 (three) years to fulfil the purposes, we collected it for, including for the purposes of satisfying any legal, accounting, audit, or reporting requirements or until you notify us that you no longer wish to receive the services and storage/consultation facilities provided by the Company.

In general, customer related personal data is kept for the duration of the contractual relationship for which you have given your due consent, or for a minimum period of 3 (three) years, or for a shorter/longer period if required by local laws and regulatory requirements only.

For data provided to us by our clients, we are governed by data retention laws and rules as specified in Indian laws.

The Users have the right to request the deletion of their personal data only under certain circumstances that includes data that is no longer necessary for the purposes for which it was collected or processed. The deletion request can be submitted by User by exercising in built delete request on the App or by submitting deletion requests on contact information mentioned below. The request for data deletion shall be accepted subject to legal obligations or to resolve dispute if any. As soon, as the data deletion request is placed by you, the Company shall within required timeline as provided by law shall delete all your personal data. Once, the data deletion is done by the Company a confirmation email and message notification shall be sent by the Company on registered email id and contact number provided by the User.

Through the setting of IT applications and policies we ensure that our keeping of your personal data is deleted when we no longer need it as per law.


Your Rights

If you have rights concerning access, disclosure, amendment, or deletion (as determined by applicable law), you may contact us at the address or email listed below.


Children’s Privacy

At makeO, we do not intend to collect any information from children under the age of eighteen (18), unless the information is collected from a parent or guardian. While we cannot stop a child from accessing the Website and/or App, we do not collect any Personal Information without making it clear that the person providing the information must be at least 18 years old. If you are a parent or guardian and believe your child under 18 has provided us Personal Information which you would like to review or request be deleted, or you have questions about our Sites collecting information from children, please contact us at or


Privacy policies of other websites

The Company’s website/Application, may contain links to external sites. These external sites will have their own privacy policies, and the Company holds no direct or indirect responsibility for the privacy policies and/or practices or the content of such third-party websites.


Customer Support 

For any assistance or queries/questions regarding this Privacy Policy or the processing or usage of information provided by you in connection with the Company Service, you may contact us at +91-7303330000/9136994234.

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